Fast food industry is a typical fast-moving consumer goods industry, which mainly relies on the rapid turnover and the repeated purchase and consumption of consumers to expand the scale and operating income. With the continuous improvement of modernization and the acceleration of people's life rhythm, the industry is also growing.

The pace of urbanization development is accelerated, and the explosive growth of food market is quickly eliminated.

The Chinese government has listed "deep urbanization" as its policy goal in the next decade. At present, China's urbanization rate is 51%. Assuming that China's urbanization rate reaches 60% by 2020, there will be 120 million new people working and living in cities. According to the survey, the per capita food and beverage consumption in urban areas is 2.5 times that in rural areas, and the gap has been expanding since 1985. Assuming that this trend continues, the total food consumption of urban residents will increase by 85% to 7 trillion yuan by 2020. The change of population distribution will create a huge potential market for food and beverage companies.　

　It is expected that the higher the urbanization rate, the more popular brand FMCG will be among consumers. The urbanization rates of the United States, Japan and Oceania are all above 70% (about 20 percentage points higher than that of China), and their per capita consumption of FMCG food is 10-20 times that of China. There is no doubt that brand companies will benefit more than ordinary companies as the demand of urban residents for FMCG food increases significantly. Even in countries where per capita GDP is at the same level as China (such as Russia, Brazil and Mexico), their per capita FMCG food consumption is 3-8 times that of China. This shows that China's FMCG food industry is still in the early stage of development, and there is still a lot of room for growth in the future. It is estimated that in the next decade, the growth rate of FMCG food industry will exceed the overall GDP growth rate.

　　In the period of GDP growth slowdown, FMCG food industry has a strong defensive nature. FMCG food only accounts for a small part of household expenditure and is also a basic consumer goods. In the economic downturn cycle, they are highly defensive. Comparing the data of food industry income, beverage industry income, GDP growth and CPI from the first quarter of 1999 to the second quarter of 2012, we can see that the food and beverage industry has maintained a growth rate of more than 10%.

Fast food development trend so good, food machinery can share a piece of the cake.

Most of the food for sale that consumers usually see on the shelves is strictly processed by the factory, then packaged, and then transported to consumers. The process is inseparable from the close contact with food machinery and equipment. The development of food and food machinery complement each other, especially in the context of the great development of modern industry, more and more food machinery is put into food processing. In addition, the increase of human cost also makes food processing enterprises choose machine production, which not only effectively controls the cost, but also improves the efficiency.

　 The good development trend of FMCG food has witnessed the "immortal legend" of the food industry. As an important part of the food industry, food machinery directly serves the food industry. It is understood that the market scale of China's food machinery industry reached 7.2 billion yuan in 2006, 8.5 billion yuan in 2007, with a year-on-year growth of 18.1%, 9.7 billion yuan in 2008, with a year-on-year growth of 14.1%, 11.3 billion yuan in 2009, with a year-on-year growth of 16.5%, and 13.6 billion yuan in 2010, with a year-on-year growth of 20.4%. In the 12th Five Year Plan, the market scale of China's food machinery industry will continue to maintain the trend of rapid growth, and it is expected that the market scale will reach 39.8 billion yuan by 2015。
　　However, in the long-term development, the food machinery industry cannot rely on good market complacency, but rely on its own strength to stabilize the market. It is understood that there is a big gap between the food machinery industry and the developed industry in China. With the opening of the Chinese market, more and more foreign brands will come and attack with strong economic strength and technical strength. If domestic enterprises have no sense of worry or will be eliminated in the market competition, only through technological innovation and continuous improvement of the competitiveness of their products can they "get water like fish".

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